"Spend one thousand bone" to create pan-entertainment industry chain trademark by the attention of the hottest recent a TV series than "spend one thousand bone" is none other than this drama based on the novel of the same name Fresh fruit, the idol Wallace, starring the legendary fairy Zhao Liying Xia big drama. Copyright developers to build pan-entertainment industry chain as part of Xian Xia novels, "spend one thousand bone" strange fantasy background set, touching love, as well as a chain of circumstances to attract a large number of loyal fans, become hot on the network high popularity of the novel, powerful fans behind the potential effect and attract investment has also attracted the attention of many parties. 2009, "spend one thousand bone" successful signing Press, with the end of the novel, was published and quickly sold out; in 2013, has invested filmed the popular online novel "Hua Xu cited" Chee Wen Media Group bought the "spend one thousand bone" The TV rights, and actively carry out preparatory screenplay adaptation and the role; mid-2014, TV version of "spend one thousand bone" start shooting, in August released the English version of the two pilot trailer, media came "to spend one thousand bone" The remake of the movie version and the intention of overseas distribution rights of the message; in May 2015, the TV version of "spend one thousand bone," the official microblogging announced by Hunan Satellite TV has acquired rights to broadcast the play in the first round, two, three broadcast the right has also been on other platforms "buy"; then, iQIYI Announces drama exclusive network rights, and hand in hand Tsu-wen Media Group produced the drama side story; at the same time, "spend one thousand bone" hand tour of the same name also exposed will be synchronized on-line news. In addition, around the copyright, "spend one thousand bone" will further open up comics, electricity providers, theater and other fields. Momentum so ferocious, following last year's highly successful "Qi Tan," "spend one thousand bone" or will once again set off a wave of strong Xian Xia wind. Just a few years time, "spend one thousand bone" From a pure network novels, and gradually expand to publishing, film and television, the game industry, and exploitation of copyright through diversification, "spend one thousand bone" will be digging out more valuable peripheral products, so as to form a complete industrial chain of pan-entertainment IP interdisciplinary development, to provide users with more quality services. At the same time, three-dimensional, cross-cutting development and diversification of copyright and extensive business cooperation, so that "spend one thousand bone" not stop at a one-time copyright trade, but through wealth derived from the business model, gradually It is to build a diverse, cultural brand of sustainable development, provide a steady stream of lucrative returns for the author and investor. Beware trademark first reproduction "how to" farce through constant exploration and practice, including the "spend one thousand bone", including many high popularity fiction novel from a single online network, and gradually extended to the global scale of digital publishing, books, television, games manufacturing stage, as well as dolls, clothing and other peripheral products with the money, in which each area fiery derivatives again driven by sales of other products in the field, so to speak, around the copyright, Internet novel industrial chain development model has matured However, this simply to copyright-based IP resource development but also there is a huge risk, and "spend one thousand bone" development model is exactly the same high popularity online novel "Why silent farewell" is a precedent. Early in 2015, "Why silent farewell" movie rights "one woman and two married," the dispute ignited in Enlight Pictures vie with music as not to give the film rights, the media has exposed the "why farewell silent "trademark was registered event, once again onto the cusp of this popular novel. Under is reported that in August 2012, as the Motion Picture music, without informing the original author's case, without applying for registration in Class 41 of the "Why silent farewell" trademark and successfully to get the trademark registration. In other words, as a trademark holder can use music as the Motion Picture words "Why silent farewell" publicity and products produced in trademark registration While film and television, books, games and other areas, which means that even if the music as the Motion Picture no purchase "Why silent farewell" novel copyright, you can also order in the name of book publishing, music, broadcast, entertainment programming, and even hired a new screenwriter to re-create a different "Why silent farewell" story ??? For the original authors, investors, as well as to the "why farewell silent" copyright based on the whole industry chain, which will undoubtedly cause huge economic losses. "Spend one thousand bone" is also true. By Hyun Bo professional trademark query software, Xiao Bian found there are 10 named "spend one thousand bone," the trademark registration, where the famous literary website network "from the Chinese network," the business side Xuanting Shanghai Information Technology Co., Class 41 related companies in the 9th class associated with electronic publications, game software, animation, etc., with the screenplay written text publishing, as well as fashion design, graphic arts design and other related Class 42 were to apply for registration "spend one thousand bone" trademark, commercial intent is self-evident. In addition, "we spend one thousand bone" trademark is also registered in the cosmetics, jewelry, clothing and other categories, once the trademark applicants registered, will inevitably associated with certain difficulties caused by industrial development. Trademark protection would greatly restrict the development accidentally "spend one thousand bone 'Rights developed industrial chain. A high-quality fiction resources can be extracted from mined countless valuable derivatives, it has also become an important destination IP battle, for "thousand flowers bone" "Why silent farewell" literary works like it of course is the development of copyright basis, but in the process of developing copyright, once ignored the role of other intellectual property rights of trademark, which undoubtedly will give speculators an opportunity to exploit, produce an adverse effect on the whole industry chain. Hyun Bo as a leading intellectual property agency, also remind you IP network resource owners and literary authors, copyright-based product development model worth learning, but only a combination of factors other intellectual property rights such as trademarks common to IP resources cross-dimensional protection, attention to the market in a timely manner to protect their rights in order to maximize the protection of their legitimate rights and interests, and promote the sound development of the industry. 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